Better than anyone, we understand that social marketing is about changing behavior—not simply glossy ads or eye-catching billboards. We plan, execute and evaluate awareness campaigns using social marketing principles that put people at the center. However, we never forget that we’re not talking to statistics or market segments; we’re talking to parents, older adults, teens and people with disabilities. We make each message count.
At Campbell & Company, we believe that we’ve done some great stuff. Things that make us really proud and things that really work. Along the way, we’ve raised the bar—encouraging school attendance; persuading seniors to access health benefits; increasing enrollment in early intervention services for children; and reducing obesity to help prevent diabetes. We’ve done this through integrated campaigns that blend compelling stories with powerful creative.